The primary goal of the film is to have it selected to the Banff Mountain Film Festival "World Tour". The world tour spans the globe with about 200,000 people attending approximately 500 screenings in over 280 locations.

The film will also be submited to numerous independant and local mountain film festivals around the world.

Our hope is that viewers will come away from the film with a vivid image of Kashmir in 2010. If only a tiny percentage of those viewers are inspired to travel to Gulmarg, this would result in a positive and tangible impact on the people of Kashmir.